Chiropractic Homepage

The idea that adding thousands of keywords to your web site in order to improve rankings from search engines is something that some people still believe and practice.

I was checking out a chiropractic website, apparently hosted and designed by a professional business directory company, and it was amazing how many keywords were being stuffed onto the page.

At first glance the page didn’t look so bad. There was a photograph, name of the chiropractic business, a phone number, some local information, and a sentence about the business services provided which included the DRX 9000, and treatments for a neck, back, leg and arm pain.

Below that was some business information with several paragraphs about the chiropractic office, the history of chiropractic, important things consumers should know about biomechanical corrective care, a few sentences about scoliosis and herniated discs, and a brief overview of what to do after suffering a whiplash injury.

The page would’ve actually been great if it would have stopped there, but it didn’t. Below the regular business information was a list of business products, services, and specialties. This is where the keyword stuffing began.

It was placed clear on the page so one could argue that the information was important for consumers and was not posted just for the sake of stuffing search engines with content. I performed a word count on bundles of words packed together and it appeared as if every therapeutic term related to the spine was included. On the list were words like Active Release Technique, back injuries, back muscles, herniated discs (also misspelled versions), spinal decompression, and about 600 others.

Under the list of services was another group of words ranging from auto accidents, degenerative disc disease, to Radiculopathy and spinal trauma. That list was a few hundred words just separated by commas.

It continued with a few hundred more words such as Muscle Stimulation, Bulging Disc, EMG, Infrared, Nonsurgical Spinal Decompression, Quantitative Functional Analysis, and ultrasound.

If you haven’t figured it out yet, search engines don’t like when webpages are keywords stuffed. Typically when the pages are found, the web pages (and sometimes even the entire domain) are banned. That’s not to say that you can’t use words like the ones mentioned above on web sites. You just shouldn’t be developing all of your content as search engine feed.

Here’s a simple example of how this could have better been done…

Our Miami non-surgical spinal decompression center is open six days a week. The office has convenient hours for those that have to work late and those only available on weekends. We feature the latest in DRX spinal technology which has been shown to effectively reduce or eliminate symptoms of herniated discs, degenerative disc disease, lumbar spinal misalignment, osteoarthritis, and other spinal related conditions.

Besides offering the finest decompression services, our office offers Cold Laser Therapy, Massage Therapy, Ultrasound, Cryotherapy, and nonmechanical traction.

The result is less keywords on the page but the information is easy to read, still gets the most important words in, and above all is valuable to the consumer.

There’s your keyword stuffing tips from your friends at the chiropractic homepage project.