Chiropractic Homepage

This article is more about keywords then design of a chiropractic homepage, but I was having a conversation the other day with someone having questions about doing locally related searches, and I decided to write about our discussion here.

The individual I was speaking to manages a chiropractic office in a city located in Southern California. He contacted me because he was doing a search for Chiropractor Lancaster, CA (abbreviation of California) and he was curious if I knew any other ways people may be searching in that area.

I began looking around and noticed that there was a city of the same name in Pennsylvania. This makes the situation interesting, because a person living in Pennsylvania is not likely thinking about the city in California when performing their search. I don’t have any research to back this up but them under the impression that someone seeking chiropractic services in California or Pennsylvania, is not going to use ,PA or ,CA when performing their search, or at least their initial search.

It’s a good idea to have your page optimized for the city and the state that you’re located in. You may not do this on your homepage, but you should try to do it on some page of your web site, so that people can better find you when searching via location.

I just did a search again and noticed there was a Lancaster in the state of Texas. If you’re practicing in a city of the same name, now you have three states competing for the top results of search engine pages. Is very likely that it won’t soon matter what other states may have cities, as search engine results get smarter and more targeted with the results they deliver. For now, my advice to the Lancaster chiropractor, is to include information about the state of California, and may be the CA state abbreviation, to help increase odds that searches within that state, will provide satisfying results for consumers.